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Success With Mobile Marketing Strategies

With the ease of access, cheaper devices, and affordable internet plans, avenues for Mobile-based advertising is certainly at its peak potential today.

  • An average mobile user spends over 5 hours on his/her device.
  • Million-dollar purchases are done daily via eCommerce apps.
  • More than 50% of Google searches happen via smartphones.
  • Social Media apps drive high-quality brand engagements.
  • Usage of Mobile Wallets is soaring with players like GooglePay, PhonePe, and PayTM collectively having 175+ million transacting users in India.

  • With such stats in play, it is evident that Mobile Advertising is not something your business can afford to leave out in your Marketing plan!

    Here's Where Your Competitors Are Spending:

    WHAT GOES INTO PLANNING A

    MOBILE MARKETING CAMPAIGN:

    Handheld devices have changed the way a digital consumer browses content or engages with his/her preferred brands. The Sales Funnel has become multi-deviced and multi-channeled. A prospective customer might engage with your brand on Social Media, then visit your website to learn more about the product line, and then search your brand on the eCommerce app (downloaded on his mobile) to finally make a purchase.

    Some amazing features of Mobile Marketing are:

    PERSONALIZED MESSAGING | HIGH ENGAGEMENT | INSTANT TRACKING | TARGETTED | COST EFFECTIVE

    Mobile marketing is best used in collaboration with other advertising initiatives such as Social Media campaigns, Emailer campaigns, and/or Google search ad campaigns. Here is our approach to devising a successful Mobile Marketing Campaign: